- 360 all round design
- Matte Display
- QLED Technology


Unconditionally Beautiful
Designed for every place, at every moment, from every angle
Top 4 Features
360 All round design
Beautiful from every angle.
Matte Display
Enjoy what's on,not the reflections.
Detachable Stand
Beautiful anywhere,on the shelf or on the floor.
QLED Technology
Bring more than a billion colors to life.

Your home, unlimited possibility
360 All Round Design
Enjoy the view of your TV from all angles—and we don’t just mean the display. The Serif looks beautiful from front to back, side to side. Let The Serif elegantly blend in with your space.

Minimal glare, maximum joy
Matte Display
The Matte Display reduces light reflections on The Serif so you can fully enjoy what you're watching.

Beautiful in every place
Detachable stand
Place The Serif literally anywhere in the room. The Detachable Stand gives you the option to remove the legs and move it around from room to room, making it all the more versatile.

See the world in QLED Technology
100% Colour Volume & HDR 10+
Samsung's Quantum Dot technology uses nano-sized Quantum Dots to produce 100% Colour Volume to give you realistic visuals even if the scene may be overly bright or dark. HDR 10+ analyzes each scene frame by frame to adjust the brightness level for optimal viewing experience.
Serif Design

By Ronan & Erwan Bouroullec
'I' Shape Design
The iconic "I" shape of The Serif, designed by Ronan & Erwan Bouroullec, turns it into a statement piece in a way that no other TV can.

Unique inspiration for your space
Ronan & Erwan Bouroullec Design
The Serif is more than a TV. The Serif blends harmoniously with spaces and home interiors.

Aesthetically beautiful colour
Two Colours
Here are two colours that really pop. Cotton Blue carries the natural vibe of The Serif, and Cloud White is always popular. Now this is how you complete your home interior.

Ambient Mode

Enjoy every moment with The Serif
Ambient Mode+
Instead of keeping The Serif blank and black when it's switched off, do more with your TV like displaying the day's weather, headlines, your pictures and more.

Exclusive patterns
Created by Ronan & Erwan Bouroullec
The Bouroullec's exclusive patterns in Ambient Mode were inspired by the natural world around us such as a beautiful leaf and a textured fabric.

Match your home vibe
Various options
Smart

The smart way to access your favorite content
Smart Hub
Discover your favorite movies, TV shows, games and ambient screens all in one place.

Mirror your mobile device
Mobile Mirroring
Stream content straight from your phone, with SmartThings app for Android and iOS, or AirPlay for Apple devices.

Just tap to mirror
Tap View
Whatever you were watching on your mobile device can be placed on your TV screen with just a quick tap on The Serif.

Split your screen and do more
Multi View
Watch what's on your TV and your mobile on the same screen at the same time. Simply add up contents to watch simultaneously and make your own combination of screens.
Usability

Simple connectivity
NFC on TV
When you need some music, just place your mobile device on top of The Serif. Now you can stream music from your mobile on The Serif.

Get answers on The Serif
Multiple Voice Assistants
Choose your favorite voice assistant out of Samsung Bixby, Amazon Alexa or Google Assistant to find and control entertainment, your home and more.

Easier control, greener future
SolarCell Remote
Say goodbye to disposable batteries with the SolarCell remote that charges with sunlight and indoor lights.
Accessory | |
---|---|
Samsung Smart Control | Yes |
Weight | |
Set Weight without Stand | 16.6 kg |
Accessory | |
Remote Controller Model | TM2281E |
Weight | |
Set Weight with Stand | 17.6 kg |
Package Weight | 22.9 kg |
Dimension | |
Package Size (WxHxD) | 44.2 x 28.8 x 10.4 inch(es)/1123.0 x 734.0 x 265.0 mm |
Set Size with Stand (WxHxD) | 38.8 x 40.4 x 16.4 inch(es) / 986.3 x 1028.4 x 417.2 mm |
Power & Eco Solution | |
Auto Power Saving | Yes |
Auto Power Off | Yes |
Power Consumption (Typical) | 56 W |
Power Consumption (Stand-by) | 0.5 W |
Power Consumption (Max) | 120 W |
Power Supply | AC110-120V 50/60Hz |
Accessibility | |
Auto Caption Position | Yes |
Power & Eco Solution | |
Eco Sensor | Yes |
Accessibility | |
Sign Language Guide | Yes |
Accessibility - Others | Enlgarge / High Contrast / Multi-output Audio / SeeColors / Color Inversion / Grayscale / Caption Position / Sign Language Zoom / Slow Button Repeat / Separate Closed Caption / Graphic Zoom / Picture Off |
Accessibility - Learn TV Remote / Learn Menu Screen | US English, Mexico Spanish, Canada French |
Accessibillity - Voice Guide | US English, Mexico Spanish, Canada French, Finnish, German, Greek, Hungarian, Italian, Norwegian, Polish, Portugal Portuguese, Romanian, Slovak, Swedish, Czech, Danish, Dutch, Korean |
Additional Feature | |
IPv6 Support | Yes |
V-Chip | Yes |
USB HID Support | Yes |
BT HID Built-in | Yes |
OSD Language | English, Spanish, French |
EPG | Yes |
IP Control | Yes |
ConnectShare™ (USB 2.0) | Yes |
Connect Share™ (HDD) | Yes |
Caption (Subtitle) | Yes |
Design | |
Stand Colour | BLACK |
Additional Feature | |
Auto Channel Search | Yes |
Design | |
Stand Type | METAL FLOOR STAND |
Front Colour | CLOUD WHITE |
Slim Type | Slim look |
Bezel Type | VNB |
Design | Serif Design |
Connectivity | |
Anynet+ (HDMI-CEC) | Yes |
Bluetooth | Yes (BT5.2) |
Wireless LAN Built-in | Yes (WiFi5) |
HDMI Quick Switch | Yes |
HDMI A / Return Ch. Support | Yes |
eARC | Yes (HDMI 3) |
Ex-Link ( RS-232C ) | 1 |
RF In (Terrestrial / Cable input / Satellite input) | 1/1(Common Use for Terrestrial)/0 |
Digital Audio Out (Optical) | 1 |
USB | 2 |
HDMI | 4 |
Tuner/Broadcasting | |
Analog Tuner | Yes |
Game Feature | |
HGiG | Yes |
Tuner/Broadcasting | |
Digital Broadcasting | ATSC/ClearQAM |
Game Feature | |
Mini Map Zoom | Yes |
Surround Sound | Yes |
Super Ultra Wide Game View | Yes |
Game Motion Plus | Yes |
Dynamic Black EQ | Yes |
Auto Game Mode (ALLM) | Yes |
Smart Feature | |
Wireless Dex | Yes |
Cloud Service | Microsoft 365 |
Sound Mirroring | Yes |
Ambient Mode | Ambient Mode+ |
WiFi Direct | Yes |
TV Sound to Mobile | Yes |
Bluetooth Low Energy | Yes |
Video Communication | Google Duo |
Multi-View | upto 2 videos |
Sound Wall | Yes |
360 Video Player | Yes |
Tap View | Yes |
TV Initiate Mirroring | Yes |
Smart Service | |
Media Home | Yes |
Smart Feature | |
TV to Mobile - Mirroring | Yes |
Mobile to TV - Mirroring, DLNA | Yes |
NFC on TV | Yes (Sound Mirroring) |
Smart Service | |
SmartThings | Yes |
Samsung Health | Yes |
Web Browser | Yes |
SmartThings App Support | Yes |
TV Plus | Yes |
Works With Alexa | Yes |
Alexa Built-in | Yes |
Google Assistant Built-in | Yes |
Works with Google Assistant | Yes |
Operating System | Tizen™ |
Bixby | US English, UK English, India English, Korean, French, German, Italian, Spanish, BR Portuguese (features vary by language) |
Samsung SMART TV | Smart |
Audio | |
Dual Audio Support (Bluetooth) | Yes |
Blutooth Audio | Yes |
Multiroom Link | Yes |
Sound Output (RMS) | 40 W |
Speaker Type | 4 CH |
Object Tracking Sound | OTS Lite |
Video | |
Filmmaker Mode (FMM) | Yes |
Audio | |
Dolby Decoder | MS12 2 ch |
Active Voice Amplifier | Yes |
Adaptive Sound | Adaptive Sound+ |
Video | |
Noise Reduction | Yes |
Smart Calibration | Basic |
Auto Motion Plus | Yes |
Film Mode | Yes |
Clear Motion | LED Clear Motion |
Contrast Enhancer | Real Depth Enhancer |
Brigtness/ Colour Detection | Brigtness Detection |
Micro Dimming | Supreme UHD Dimming |
Viewing Angle | Wide Viewing Angle |
Colour | 100% Colour Volume with Quantum Dot |
HLG (Hybrid Log Gamma) | Yes |
Contrast | Mega Contrast |
Compatible with HDR 10+ | Certified(HDR10+ Adaptive) |
AI Upscale | Yes |
HDR (High Dynamic Range) | Quantum HDR |
One Billion Colour | Yes |
Picture Engine | Quantum Processor 4K |
Display | |
Anti Reflection | Matte Display |
Resolution | 3,840 x 2,160 |
Refresh Rate | 60 Hz |
Diagonal Screen Size | 42.5" |
Screen Size | 43" |
Accessory | |
User Manual | Yes |
E-Manual | Yes |
Power Cable | Yes |
Webcam Support | Yes |
Specification | |
Product | QLED |
Series | The Serif |
Dimension | |
Set Size without Stand (WxHxD) | 38.8 x 23.5 x 7.7 inch(es) / 986.3 x 597.3 x 197.0 mm |
Stand (Basic) (WxD) | 35.2 x 16.4 inch(es) / 895.5 x 417.2 mm |
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